Samsung responded to Apple with the “Anti-Crush” campaign after the iPad Pro ad “crushes” everything

Samsung did not miss the opportunity to “criticize” its competitors when Apple faced many mixed opinions with its “Crush” ad released last week. This ad caused controversy by depicting the shiny new iPad Pro with its OLED screen crushing musical instruments, arcade games, and sculptures. Apple later had to apologize, admitting that the ad “went too far”.

Some people, including creatives like actor Hugh Grant, say Apple’s ad demonstrates the tech giants’ overbearing attitude toward art, copyright and the value of the past. , powered by the power of artificial intelligence. On the other hand, some people disagree with the criticism of Apple.

Not long after Apple released the “Crush” promotional video with the image of an iPhone crushing an Android phone, Samsung responded meaningfully. The Korean electronics company released the video “UnCrush” with completely opposite content.

The video opens with an image of a woman walking through rubble and red paint – a scene reminiscent of the ending of the “Crush” ad. However, instead of feeling disappointed and depressed, the woman in the Samsung video smiled brightly.

Next, she sat down and started playing the guitar. The interesting highlight is that the music notes are displayed directly on the Galaxy Tab S9 screen. With the help of Galaxy AI, women can easily play music without any musical knowledge.

Samsung has long been famous for its advertising campaigns that “tease” its competitors, especially Apple. However, their recent campaigns no longer seem to attract as much attention as before.

This time, in the tablet advertising war, Samsung continues to use the “spin” tactic, targeting Apple’s weaknesses. Many people think this is an interesting move, but whether it will work or not is still a question.

Only time will tell whether this Samsung advertising campaign will be successful or not. However, it can be affirmed that this is a bold and notable move in today’s fiercely competitive tablet market.